Research of Bottled Water Essay

1.0 Introduction Water is one of the people basic needs. All people need water to survive and no one can live without it. So, they are willing to pay the money to purchase water. From the secondary data market research, most of the American consumers drink bottled water more than tap water because they feel that tap water not safe. Many companies are reputation have filtered water until pure. So, the bottled water will bring safe and attractive package that make very people when drink something that is healthy for their body (Department of Health, 2006). Besides, in order to let consumer more convenience, most of the company will provide bottled water in everywhere. Hence, all consumers will pay the attention about the bottled water. This report is to investigate attitudes towards three leading brands in a bottled water product. This is because the most important attributes in the bottled water product category, their relative influence on consumer decision making and consumer perception of the leading brands. According Ajzen (1988) and Werner (2004), Theory of Reasoned Action (TRA) is an attempt to provide consistency in studies of the relationship between behaviour, beliefs, intentions and attitudes (Ajzen 1988; Fishbein & Ajzen, 1975; Werner 2004). In TRA, there are 2 main concepts which are â€Å"principles of compatibility† and â€Å"behavioural intention† (Ajzen 1988; Fishbein&Ajzen, 1975). The principles of compatibility will require that in order to forecast a specific behaviour directed to a specific target in a given circumstance and period, specific attitudes that identify to the specific target, time and circumstance should be assessed. For the concept of behaviour intention states that a personal’s motivation to engage in behaviour is defined by the attitudes that influence the behaviour. Behaviour intention indicates how much achievement an individual would like to commit to complete such behaviour. Higher commitment which means that behaviour performs will more likely. Behaviour intention is determined by attitudes and subjective norms (Ajzen1988; Fishbein & Ajzen, 1975). An attitude refers to an individual’s perception toward specific behaviour (Werner, 2004). ‘Subjective norm’ refers to the individual’s subjective judgment regarding others’ preference and support for a behaviour (Werner, 2004). 2.1 Research Objectives The objective of this research is to investigate attitudes towards three leading brands in a bottled water product category. Besides this research also determine which of the brands in a bottled water product category that most of the consumers interested because different brands provide bottled water will affect the choices of consumers. 2.2 Research Questions During this research, there are find out the factors that affect choosing the bottled water. Besides, this research also can find out how to promoting the brands of bottled water to consumers. Furthermore, this research finds out the effective way to success the brands provide bottled water. 2.3 Significance of the Research The major significance of the study regarding the â€Å"Attitudes towards three leading brands in a bottled water product category† is hope through the research to identify the most important attributes in the particular category, their relative influence on consumer’s decision making and consumer’s perception of the three leading brands performance in term of those attributes. Attributes in the bottled water category is an important that can impact on consumer’s buying decision making. This is because the between brand’s price of bottled water is only a bit different, so most of the consumers will choose the best quality brand. Besides, the research will examined the three leading brands company able to improve their performance in order to attract more people to buy their product. 2.0 Review of Literature 3.4 Issues of using bottled water The main issues of using bottled water is because convenience. When the consumer driving in the car or hiking in the mountain, bottled water is very comfortable to supply drinking of water for them. The size of bottled water will make it easy to suitable let consumer carry to everywhere. Furthermore, bottled water can be purchase at anywhere. The consumer can buy the bottled water at convenience store, supermarket, hypermarket and grocery store. In some countries, the tap water is unsafe to drink due to water pollution and contaminants. Therefore, the Food and Drug Administration (FDA) controls the production of bottled water in order to let all people can be sure the water in the bottle is safety, cleaner and free of contaminants. In addition, the taste of bottled water is better than tap water because bottled water does not have chlorine (Melanie, N.D). When the natural disasters, it may be cause water pollution, which mean that the water supply into people home will pollute or completely non-existent. So, in these cases, bottled water will become a lifesaver for those people. As the secondary data market researcher, the tendency in bottled water consumption in the global keep increase almost ten successive years now (Rodwan, 2009). Furthermore, the price of bottled water is very cheap. Most of the consumers also can afford it. For example like the 500ml size of bottled water is about RM1.00 and 1.5 litre size of bottled water is about RM2.00. Compare with soft drink, there are more expensive than bottled water and unhealthy for consumer body. Therefore, this is a reason why most of the consumer will purchase bottled water. Lastly, the bottled water can be reduce, reuse and recycle (3R). Therefore, the bottled water can save the environment and clean. Most of the shopping centres, they will put a recycle bin in order to let consumer convenience to drop their bottled water when they are finish their water. Besides, most of the consumers will purchase bottled water and refill it from the tap water in order to save cost and the environment. 3.5 Consumer buying behaviour The consumer buying decision is very important. Understanding the consumer buying behaviour is not very easy. Consumer buying behaviour is referring the people make the decision buying process of the end consumers like personal and household who buy goods and services for own consumption(Kotler, Armstrong, Wong & Saunders, 2008). According to marketing guru Philip Kolter (2008), consumer will pass through several stages before buy the goods and services. Some consumers will vary their decision making is because in age, education level, tastes, income, and other factors. Some consumers will vary their decision making is because the brand name, quality, reputation, and price. Consumer behaviour will cause the consumer characteristics and the consumer buying decision process. There are 4 main factors in consumer characteristics such as cultural, social, personal and psychological. The culture is the most basic cause the consumer wants and behaviour. Every group or society also have a culture and cultural to cause on buying behaviour decision may vary greatly from country to country. Furthermore, each culture has contains subculture such as racial group, religion, nationalities and geographic region. Most of the subculture will emphasize the market segments. Therefore, the marketer must often to design product in order to fulfil their needs. Moreover, social class is also one of the factors to influence consumer buying behaviour. For the social class, there are contain high class, medium class and lower class. The marketer must to understand which social class is their target market. This is because when the product is high price, lower class people won’t purchase it. For the social factors, there are include small groups, family and social roles and status. The social factors are one of the factors to influence consumer behaviour. Most of the small groups influence consumer behaviour. The marketer should identify the group of their target market. Furthermore, family is strongly affecting consumer behaviour. The marketer must to make husband, wife, and children interested on the product in order to increase rate of success. Besides, the position of person in each group can be defined to roles and status. The personal factors also are one of the factors to influence consumer behaviour. The personal characteristics like age, lifestyle and occupation. The buyer age will related with tastes in food, cloth and recreation. The marketer must to develop marketing plan for them. Moreover, the lifestyle will vary is because the age. Some consumer will like to eat McDonald, but changes along with age, the consumer will change their lifestyle and dislike to eat McDonald. Besides, the marketer must to focus on occupation factor. This is because a buyer occupation will influence the goods and services purchase. The marketer must to know which occupation will more purchase which product. Furthermore, psychological factors also can influence consumer buying decision which is motivation, perception, learning and beliefs and attitudes. For the consumer perception, they are obtained information through their 5 senses such as touch, sight, smell, taste and hearing. Therefore, they will follow their perception do a final decision. Besides, some of the consumer will do a decision making through learning. For example once the consumer has tried Starbucks coffee, they will consider their next purchase based on the first experience. The consumer buying decision process have 5 stages which is need recognition, information search, evaluation of alternatives, purchase decision and post purchase behaviour. For example like the people recognition want to buy something. Then the people will do information search. They will obtain information from other people such as family, friend and neighbours. Besides, they also will obtain information from commercial sources like advertising, salesperson and websites. All of information will be used to evaluate of alternative which brand should to choose. After evaluation, the people already have purchase decision. After purchase the product, the people will be satisfaction or dissatisfaction post purchase behaviour of the marketer. If the marketer have given the people after sales services, the people will satisfaction when purchase that product. 3.0 Methodology 4.6 Problem Statement In this research, the marketers should identify the factor influence choosing the shampoo. Furthermore, the marketers also should identify the consumer buying behaviour process when buying shampoo. Lastly, the marketers should identify the effective way to improve quality of shampoo. 4.7 Sampling Technique Adopt a good sampling technique, it is one of the important cannot be overemphasized. The non-probability sampling technique is used when the individual members of the population do not have an equal likelihood of being selected to be a member of the sampling. Normally, this technique is used is because it tends to be less expensive, fast, easier and the respondents were readily available (Castillo, 2009). Furthermore, the convenience sampling involves getting participants wherever the individual can find them and typically wherever is convenient (Sherri, 2008). This research wants a sample of 150 respondents, so the individual should stand at outside of the shopping centres and asks people who pass by to participate. 4.8 Questionnaire Questionnaire on Appendix 1 were used in this research to collect data from respondents. This research was divided into four sections at where Section 1 is respondent’s detail, Section 2 is brands, Section 3 is buying behaviour and Section 4 is quality improves. In Section 1, respondents will required to fill in their personal demographics which is gender, age, race, religion, academic qualification, occupation and income level. In Section 2, the research examined the attitudes towards three leading brands in bottled water, what are the factors that affect choosing the bottled water. In Section 3, the research will examined the consumer buying behaviour when choose the brands of bottled water, how to promoting the brands of bottled water to consumers. In Section 4, the research will examined the consumer do some quality improves, what the effective way to success the brands provide bottled water. 4.9 Method of data collection The method of data collection is used by paper based survey and face-to-face questionnaire. For the paper based survey, it will be sent to a large number of people in order to save time and cost. Most of the people are more truthful when responding to the questionnaires about controversial issues in particular due to the fact that their responses are anonymous. 4.10 Limitation of the research As the research, it is limit to the Malaysian consumer who between the age of 18 to 58 years old, because different part of world may be have different cultural factors. Besides, this research that show all the data information and result are only available in Malaysia. Furthermore, this research is only identifying the consumer buying behaviour of bottled water, because different product may different consumption pattern. Lastly, this research only selects some demographic and psychological factors. Even other types of factors also will influence consumer buying behaviour, but this research only limit two type to be investigation. 4.0 Finding Table 4.1: Demographic Factors of 150 respondents In this research, the 150 respondents have 21% female and 79% male. Besides, the age between 18-28 years old have 57%, 29-39 year old have 23%, 40-50 year old have 18% and 51-58 year old have 2%. So, from this data information can know more teenagers are like do survey. For race of respondents, Chinese respondents have occupied about half of percentage, Malay respondents have 33%, and Indian respondents have 17%. The religion of Buddha has 43%, Islam has 33%, Hindu have 17% and Christian have 7%. For academic qualification, SPM respondents have 30%, certificate respondents have 5%, diploma respondents have 29%, degree respondents have 25%, postgraduate have 8%, and others have 3%.About occupation of respondents, student occupied 63%, non-executive have 16%, executive have 11% and professional have 10%. Most of the respondents are student. Therefore, the income level less than RM1500 respondents have 63%, RM1501-RM2500 respondents have 29%, RM2501-3500 respondents have 6%, and above RM3500 have 4%. Figure 4.2: Percentage Brands Bottled Water choose by 150 respondents Figure 4.3: What type of Bottled Water normally purchased by respondents? In this research, there are 3 brands bottled water to investigate which are Sea Master, Dasani and Spritzer. In figure 4.2, the most respondents to purchase brand is Sea Master which is 55%. The Dasani brand is 24% and Spritzer is only 21%. Besides, from the figure 4.3 show most of the respondents will purchase mineral water more than drinking water. This is because they think mineral water is nature water and more healthy for their body. Figure 4.4: Factors boost respondents purchase Bottled Water The figure 4.4 show which factor will affect respondents to purchase bottled water. Bottle design have 36% is the main factor to influence respondents to purchase bottled water. Brand reputation has 21%, bottle quality has 14%, brand name has 13%, taste has 11%, and price have 5%. Therefore, the bottle design will influence consumer buying behaviour. The marketer must understand the bottle design to attract their target market in order to increase sales. Figure 4.5: Where respondents purchase bottled water? The figure 4.5 shows where the respondent will buy bottled water. Place is the one of the factors to influence consumer buying decision. In order to become successful marketer, the marketer must put their product at the right place and at the right time. From the figure 4.5, the convenience store which is 44% is most popular to purchase bottled water. The grocery store has 22%, hypermarkets have 19% and supermarkets have 15%. Therefore, convenience will affect consumer buying behaviour. Figure 4.6: Which factors will cause respondents switch cost? The figure 4.6 shows the factors affect respondents switch cost. From the figure 4.4, bottle design will affect consumer buying behaviour. Hence, bottle design also will affect respondents to switch cost. Besides, some respondents will choose bottle quality. This is because some respondents will reuse their bottle when finish water. Therefore, the marketer must understand consumer needs and wants in order to prevent customer to switching to competitor product. Figure 4.7: What respondents expected from Bottled Water? The figure 4.7 shows what are the respondents expected. Most of the respondents will purchase bottled water is because healthy. This is because most of the respondents will care their body health. Besides, some respondents will like do sport, so they need some energy come from bottled water. Figure 4.8: Pay extra for increase quality of Bottled Water Figure 4.9: Increase consumption for Quality of Packaging The figure 4.8 shows how many respondents will agree pay extra to increase quality of bottled water. 74% of respondents will agree to pay extra to increase quality. This is because the respondents will care about their health. In addition, the respondents will think money important than healthy. On the other hand, some respondents will increase consumption because the quality of bottled water. The figure 4.9 shows how many respondents will increase consumption because the quality of bottled water. The result show only 25% will choose yes. 75% respondents choose no is because quality of bottled water is only can reuse. Therefore, it doesn’t increase consumption is because the quality of bottled water. Figure 4.10: Re-use and Recycle Bottled Water The figure 4.10 shows the percentage of respondents to reuse and recycle of bottled water. As the result, most of the respondents will reuse and recycle the bottled water. This mean most of the respondents will know 3R reuse, recycle and reduce. This is because all people have responsible to protect earth. 3R will help everyone have a healthy environment and happiness. Figure 4.11: Consumption household of Bottle Water The figure 4.11 shows the consumption household of bottle water. As the result shows 33% of respondents will purchase bottled water more than their family. Besides, mother have 25%. This may be because she take care their health of family. Some respondents comment their mother will purchase 15litre per day. It is because one person at least must drink 8 cup of mineral water (Peter 2005). Therefore, respondents will purchase more water is because they take care their own body. Figure 4.12: Spokesperson will impact decision making of respondents? The figure 4.12 shows spokesperson influence decision making of respondents. 85% have agreed spokesperson will agree because respondents will think can same healthy and happiness with the spokesperson in the future. So, the marketer must hire spokesperson to help them create awareness and increase sales. Besides, spokesperson also can attract and convince more consumers to buy their company product. Figure 4.13: Recommend to friends or family The figure 4.13 shows the respondents would recommend their friends or family purchase bottled water. The result shows 84% of respondents will recommend their friends and family. This is because sharing is caring. So when the respondents caring their friends and family body health and happiness, they will share their knowledge and own perception to them. On the other hand, 16% of respondents would not recommend to their friends or family is because they think bottled water is only low involvement product. Therefore, they would not waste their precious of time to share information. Figure: 4.14: Advertisements influence Decision Making The figure 4.14 shows advertisement would impact the respondent’s decision making. In this result, most of the respondent will agree and strongly agree advertisement will influence their decision making when purchase bottled water. The advertisements will be use such as TV, radio, newspaper, magazine and broadcasting. Most of the respondents comment TV is main factors influence their buying decision. This is because the advertising of bottled water is creative and attractive. Therefore, total 62% of respondents have agreed advertisement will cause their decision making. Figure 4.15: Event and Activities impact Consumers Behaviour The figure 4.15 shows event and activities influence respondent’s decision making. As the result, there are total 56% agree some event and activities will influence their decision making. For example like promotion, role play, and some competition. The promotions such as buy 1 get one free (BOGOF), free gift and free sample. Some respondents comment sometimes the free gift and sample will impact their switch cost and influence decision making. Therefore, the marketer must create some promotional and advertising in order to increase rate of sale. Furthermore, promotional and advertising also can help company to crease brand image and long term relationship (Wayne, 1983). 5.0 Conclusion & Recommendations In this research, it can investigate the attitudes towards three leading brands in a bottled water product category which is Sea Master, Dasani and Spritzer. Besides, this research will determine which factors will impact the consumer buying behaviour. This is because the consumer buying behaviour is one of the important to increase the company sales. The marketer must understand their target market needs and wants. They need to create a business plan in order to fulfil their target market needs and wants. Therefore, the marketer wants to use consumer buying decision process which is need recognition, information search, evaluation of alternatives, purchase decision and post purchase behaviour to determining the consumer. Moreover, the Fishbein model also is one of the important factors. According Ajzen (1988) and Werner (2004), Theory of Reasoned Action (TRA) is an attempt to provide consistency in studies of the relationship between behaviour, beliefs, intentions and attitudes. For the recommendation, the marketer must provide more promotion and advertising to create awareness and brand image. This is because most of the respondents will switch cost is because the promotional. Besides, water quality is also important. The marketer must improve their water quality and make sure their water is filter until pure. This is because most of respondents want healthy life. Lastly, the marketer must use the stainless steel to do bottle water. This is because 3R reuse, recycle and reduce is all people responsible. In addition, the consumers purchase will reuse and refill water again in order to save cost and reduce pollution. Finally, all bottlers of water should be controlled by a separate institute to guarantee the quality of the product and prevent misleading advertisement. 6.0 List of References 1. Ajzen, I. & Fishbein, M., 1980, Understanding attitudes and predicting social behaviour, Englewood Cliffs, NJ: Prentice-Hall. 2. Ajzen, I. 1988, Attitudes, Personality, and Behavior, Open University Press, Milton-Keynes. 3. Ajzen, I. 1991, ‘The Theory of Planned Behavior’, Organizational Behavior and Human Decision Processes, vol. 50, no. 2, pp. 179-211. 4. B, G.D & James, J.P. 1999. Quality costing. 3rd Edition. Gower Publishing, Ltd. 5. Davis. L., 2004, Consumer Perception on Tap water, Bottle water and Filtration Devices, IWA Publishing, London. 6. Dillman, D.A., 1978, Mail and telephone surveys: The total design method, Wiley, New York. 7. Edwards, W., 1966, Some Theory of Sampling, John Wiley & Son. Inc, New York 8. Fishbein, M. & Ajzen, I. 1975, Belief, attitude, intention, and behaviour: Am introduction to theory and research. Englewood Cliff, NJ: Prentice-Hall. 9. Graham & Skinner, 1991, Handbook for Research Students in the Social Sciences, The Falmer Press: London. 10. Kotler, P., Armstrong, G., Wong,V., Saunders, J. (2008). Principles of Marketing. (5th ed.). England: Pearson Education Limited. 11. Malcolm. J., 1998, How to Collect Data: Measurement & Evaluation, ASTD Press, United States 12. Miller, K. 2005, Communications theories: perspectives, processes, and contexts. New York: McGraw-Hill. 13. Nicosia, F., 1966, Consumer Decision Processes, Prentice Hall, Englewood Cliffs. 14. Peter, T. 2005. Introduction to radar target recognition. IET 15. PeterH. Glrick, 2007, The World’s water 2008-2009: The Biennial Report on Freshwater Resources, Pacific Institute, Washington. 16. Robert, B., 1982, A Handbook of Social Science Methods, Volume 3. Prayer: New York. 17. Sherri, L., 2008, Research Methods and Statistics: A Critical Thinking Approach, 3rd Edition, Cengage Learning, p. 96 18. Simon, H. 1947, 2nd Edition, Administrative behaviour, Macmillan, New York. 19. Subhash, J. & David, G. 2012. Handbook of Research in International Marketing. 2rd Edition. Edward Elgar Publishing 20. Wayne, C.B. 1983. The rhetoric of fiction. 2rd Edition. University of Chicago Press 21. Werner, P. 2004, ‘Reasoned Action and Planned Behavior’, in S.J. Peterson & T.S. Bredow (eds), Middle range Theories: Application to Nursing Research, Lippincott Williams & Wilkins, Philadelphia, pp. 125-147. 22. Sustainabletable., 2009, The issues water, Available on: http://sustainabletable.org/issues/water/, ac cessed on 23rd March 2012 23. Anonymous, 2007, Market Research Society Malaysia, Available on: http://www.mrsm.org.my/home.html, accessed on 23rd March 2012 24. Anonymous, 2011, Water Quality, Available on: http://www.chem.duke.edu/~jds/cruise_chem/water/wattap.html, accessed on 23rd March 2012 25. Castillo, J., 2009, Convenience Sampling. Experiment Resources, Available on: http://www.experiment-resoucres.com/convenience-sampling.html, accessed on 23rd March 2012 26. Department of Health, New York State, 2006, Bottled water frequently-asked questions, Available on: http://www.health.state.ny.us/, accessed on 23rd March 2012 27. Melanie, C., N.D, Advantages of Bottled Water, Available on: http://www.ideamarketers.com/?Advantages_of_Bottled_Water&articleid=235600&from=PROFILE, accessed on 23rd March 2012 28. Peter Y., 2010, Marketing Research, Available on: http://www.slideshare.net/marcelobrescia/marketing-research-evian, accessed on 23rd March 2012 29. Rodwan, J., 2009, Confronting Challenges; U.S. and International Bottled Water Developments and Statistics for 2008. Available on: http://www.bottledwater.org/public/2008%20Market%20Report%20Findings%20reported%20in%20April%202009.pdf, accessed on 23rd March 2012 30. Sean, G., 2011, Bottled Water Scorecard, Available on: http://static.ewg.org/report/2010/bottledwater2010/pdf/2011-bottledwater-scorecard-report.pdf, accessed on 23rd March 2012 7.0 Appendices Appendix 7.1 Theory of Reasoned Action (adopted from Fishbein & Ajzen 1975) Source: http://systemscraft.wordpress.com/2009/12/30/theory-of-reasoned-action-tra-and-theory-of-planned-behavior-tpb/ (Accessed on 23rd March 2012) Appendix 7.2 Consumer Buying Decision Process Source: http://marketingfaq.net/2011/12/consumer-buying-decision-process/ (Accessed on 23rd March 2012)

Allusions in Arcadia

By intertwining dual worlds, Stoppard illustrates the advancement of science, human tendencies, love, mathematics, and contemporary pastimes through the use of extended allusions to science, the Bible, and math history. Often times Stoppard engages Septum, a main character In the pastime setting, in unfavorable confrontations concerning his so-called secret love life and in the heat of discussion, draws scientific references to help illustrate his point that knowledge cannot exist without love or vice versa.Stoppard Illustrates this realization through Newton's Laws of Thermodynamics about how things can go forward but backwards and his example of plum pudding. In the end, Thomas, Septum, and Hannah realize all that their lives could not be complete without a balance between knowledge and love. Thiamine's tragic end best Illustrates this realization because she evokes the most sympathy due to her Innocent pursuit of love and her dismal death.Alongside love and knowledge, Stoppard Ill ustrates a change In human pastimes and a general perception of the world by alluding to the Bible, In specific, the Garden of Eden. Lady Groom constantly searches for ways to make her garden mirror the perfect, serene Eden, but hard as she tries, she can never bring It to be the best, Just as mankind can never reenter the Garden of Eden, become perfect due to the mishap when the serpent tempted Eve with the apple from the Tree of Knowledge.In the present time, the aristocratic peoples attempt to return to the Eden by recreating their own version of Eden, such as the garden party that Bernard attends with Chloe and Gus has his first dance with Hannah. Finally, Stoppard brings our attention to math history In an attempt to explain the inverse through mathematics. Thomas begins an Intricate algorithm, which becomes a great realization for Valentine on Iteration. Thomas attempts to describe nature through numbers, to create equations for life, Just Like Fermat and Newton.While Arcadia packs many Ideas and Illustrates many changes In the world In an eloquent play, he also uses allusions to help us comprehend the meaning of the play as a whole, among many, that time Is Irreversible, energy cannot be resorted, and love must coexist with knowledge. Allusions in Arcadia By heterogamous Often times Stoppard engages Septum, a main character in the pastime setting, cannot exist without love or vice versa. Stoppard illustrates this realization through and his example of plum pudding.In the end, Thomas, Septum, and Hannah knowledge and love. Thiamine's tragic end best illustrates this realization because she evokes the most sympathy due to her innocent pursuit of love and her dismal Alongside love and knowledge, Stoppard illustrates a change in human pastimes and a general perception of the world by alluding to the Bible, in specific, the Garden reflect, serene Eden, but hard as she tries, she can never bring it to be the best, Just Finally, Stoppard brings our attention t o math history in an attempt to explain the universe through mathematics.Thomas begins an intricate algorithm, which becomes a great realization for Valentine on iteration. Thomas attempts to describe nature through numbers, to create equations for life, Just like Fermat and While Arcadia packs many ideas and illustrates many changes in the world in an as a whole, among many, that time is irreversible, energy cannot be resorted, and

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Imran Naseem – http://www. ImranNaseem. com (My Blog) Facebook Cash Manuscript Imran Naseem How To Use The Power Of Facebook To Make Money Imran Naseem http://www. ImranNaseem. com Imran Naseem – http://www. ImranNaseem. com (My Blog) All rights reserved This report is for personal use only. Imran Naseem Copyright 2009 Imran Naseem – http://www. ImranNaseem. com (My Blog) Welcome to my latest WSO on how to cash in from the world’s number one social networking site – Facebook. Now I am sure you have all heard of Facebook – it is in fact the world’s third most popular social networking site.When people are too busy talking about Twitter it seems people have actually neglected Facebook. In fact Facebook is so powerful I am going to show you how I have been making money from Facebook and how you can replicate my exact business model and use my strategies. These strategies will help you understand Facebook more and will make sure aware of t he different methods you can use to make lots of money from Facebook. If you have not registered on Facebook already then you are seriously missing out on a lot of cash and a lot of potential customers for your business.Before I get into the meat of this report let me warn you that the methods in this report have been tried and tested and they can work for almost any niche. Also if you have any questions on anything then please do not hesitate to contact me at Naseem. [email  protected] com With all my reports this is going to be a no fluff report on how to make money from Facebook. I will not bore you with a full history of Facebook – if you want a history lesson then you can go ahead and research on Wikipedia on the history of Facebook. This report will mainly cover the following. ? How to use Facebook to make money for CPA ?How to use Facebook Applications to make money ? How to use Facebook and make something go â€Å"viral† I hope you enjoy reading this report a nd you replicate my strategies for Facebook. Imran Naseem – http://www. ImranNaseem. com (My Blog) Making Money From Facebook I was a sucker when it came to Facebook. In fact I was always sceptical of Facebook but in recent months I have been using Facebook and it has had given me excellent results and made me money. Now I am going to go straight into this. The first thing you will need to do is head over to Facebook and make a new account.Now once you have registered Facebook basically gives you lots of different options to edit your profile. For the best results I always make sure I add my picture to my profile as it gives that bit of extra edge and when it comes to adding people it makes life much easier. Once you have created your Facebook account I would then focus on adding your â€Å"friends†. Now I have two Facebook accounts – one for business (where I have all my friends from the Warrior Forum and the Internet Marketing community) and one for â€Å"my social friends†.For the best results I always have greater success from my second Facebook account which has all my â€Å"social friends† – people who I meet on a regular basis and people I have either studied with at school or worked with in the past. However, if you only have one main Facebook account then that is not a problem! Imran Naseem – http://www. ImranNaseem. com (My Blog) Now the first thing I want to focus on is FACEBOOK GROUPS. Now Facebook Groups are very popular right now because these groups allow like minded individuals to talk about almost anything. So that means you can set up a group today on virtually any topic in the world.The beauty of Facebook Groups is that people can cater towards a certain niche and get together as a community to talk about a certain cause. For example, there have been lots of groups in recent years on the War In Iraq and groups that that relate to something that is happening in the news. For example, the recent Earthquake in Indonesia or the death of Michael Jackson has had an effect on people – I call these type of Facebook groups â€Å"Emotional based groups† because these groups have people who have been effected by the tragic events in the world. There are also groups that call for a â€Å"ban on† something.For example, there have been lots of groups on Facebook that call for â€Å"ban on guns and knives†. I call these type of groups â€Å"Pressure Groups† because these people want something to be done and want to see or would like to see a change in the law. And then there are groups which people set up for â€Å"fun†. For example, there are groups with topics such as â€Å"how fast can you type† or the first to comment gets to win a FREE Iphone. People join these types of groups for fun because they are either bored or at work or may just join because they are curious about something.I call these type of groups â€Å"Fun Groups†. Now for the purposes of this report I will focus on setting up FUN Groups and how to get as many people as possible to join these groups. Now Facebook groups are very popular. Here are just some of the different groups catering different niches. Imran Naseem – http://www. ImranNaseem. com (My Blog) Here are some Tatoo Groups Here are some groups on Make up Imran Naseem – http://www. ImranNaseem. com (My Blog) Imran Naseem – http://www. ImranNaseem. com (My Blog) Here are some groups on BreakdancingThere are so many different niches and topics that people are passionate about. Now I would focus on the niches people are not only passionate about but you will able to get so many people joining in a short space of time. Imran Naseem – http://www. ImranNaseem. com (My Blog) Now in order to create a Facebook group it is pretty straight forward. Simply head over to http://www. facebook. com/groups. php Next click the â€Å"create group† link. Imran Nas eem – http://www. ImranNaseem. com (My Blog) The next thing you need to do is simply create your group.Now Facebook allows you to enter your Group name so people can find you and also description (now in this box you can enter your URL for any website or affiliate link if you have one). Once you have entered your entire information click â€Å"create group†. Now when it comes to creating your group there are lots of different categories. Because I tend to focus on the â€Å"just for fun† category I usually select this one. However, if your group is going to be on something else for example, a specific niche such as â€Å"weight loss† then I would select the â€Å"specific interest† category. Imran Naseem – http://www.ImranNaseem. com (My Blog) Once you have created your group and are happy with it the next thing to do is publish it live. So for example, here is an example group I have set up right now for the purposes of this report. As you can see I have picked an eye catching title – E. g. 1 million girls who love make up. Now as you know the make up niche is huge – 90% of girls love putting make up on and this is why it is easier to target a certain niche. The female market is huge! Now once you have created your group you can edit it, add your URL and start â€Å"inviting people to join†. Now this is important.The more people you have on your Facebook the more chances your group will grow more. For example, let’s say you have over 200 people on your Facebook then the chances are these people will tell their friends about the group and their friends will tell other people until there is a â€Å"viral effect†. Imran Naseem – http://www. ImranNaseem. com (My Blog) Once you have lots of people who are coming onto your group then I would find an affiliate offer related to your group. For example, there are lots of $1. 00 submit offers related to the beauty niche. These can add u p easily for just the submission of an email address.In order to get more people visiting your group I usually add the following text. (You can use this one for your groups too and replace the relevant words). 1 Join this group. 2 Click on â€Å"Invite People to Join† from the menu on the right. 3 Select all your friends (for this to work, you need to do this). 4 Click on â€Å"Send invitation† It's that simple. THEN PLEASE PRESS THE â€Å"SHARE BUTTON ON THE RIGHT HERE, AND POST THIS GROUP TO YOUR PROFILE. LETS TRY AND GET A MILLION†¦. Also please become a fan of our fanpage at [[URL LINK]] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. (0 0) . —oOO– (_)—–. ================= ¬  ¦ INVITE ALL YOUR FRIENDS  ¦ L=================- ‘—————oOO †¦Ã¢â‚¬ ¦.. |__|__| †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. || || †¦Ã¢â‚¬ ¦. ooO Ooo Imran Naseem – http://www. ImranNaseem. com (My Blog) Now groups are an excellent way to buil d a lot of members but my personal favourite way of making money is to create fan pages. Fanpages on Facebook are very popular and anyone can set up a fanpage on almost anything! There are Fanpages on almost anything – celebrities, businesses, people just about anything people have a passion for. I recommend you set up Fanpages over Groups because Fanpages tend to get a lot of people in a short space of time.In fact Fanpages are so popular this article here shows just how popular Fanpages have become with online retailers. There are lots of Fanpages on almost anything. For example, take a look at these following Fanpages for the following niches. Imran Naseem – http://www. ImranNaseem. com (My Blog) Here are Fanpages on Tattoos. Imran Naseem – http://www. ImranNaseem. com (My Blog) Here are Fanpages on Breakdancing (As you can see there are just over 13 fanpages – which means if you created a fanpage on breakdancing you can easily beat the competition! ) Imran Naseem – http://www.ImranNaseem. com (My Blog) Now in order to create a Fanpage it is pretty simple. Just go to this link at – http://www. facebook. com/pages/create. php Now the next thing you need to do is simply decide on the type of Fanpage you intend to create. I would pick something people are passionate about. The beauty of Facebook is that the traffic is already there. People would be willing to join your Fanpage if you can give them a good reason to join and they would be willing to spread the word for you. For example, giving 1 cent to every person who joins your Fanpage could be one idea.So for example, if 1000 people joined your fanpage then that is a total of $10. 00. Also avoid imitating celebrities as you have to be careful on the type of Fanpage you create. Therefore, for the purpose of this report I would focus on:? Niches people are passionate about – e. g. tattoos and piercing ? Fanpages which are â€Å"fun† – For example, â€Å"how fast can you type†? or 1 million tattoo lovers. Imran Naseem – http://www. ImranNaseem. com (My Blog) Now once you are ready to create your Facebook fanpage you need to decide on the category. For example, Area, Brand or Artist or â€Å"Other†.I usually head over to the â€Å"Other† category if I cannot find a relevant one to put my fan page under. So above as you can see I have done an example already for you. â€Å"1 Million People who want to be rich†. Now I usually sometimes pick â€Å"fun type† of topics. It is entirely up to you which type of topic you Fanpage you wish to create. For example, after Michael Jackson died in June I created a Fanpage dedicated to the â€Å"King Of Pop† and to this date it has over 360 members. Once you have entered your information simply click the â€Å"create page† link. Imran Naseem – http://www. ImranNaseem. com (My Blog)Now you will be presented with a screen where you b asically have to edit information and images. Make sure you use an image which does not break any copyright laws. However, I have been using images from Google and have not had any problems but I would recommend you use a royalty free image. Here is a cool site for all the royalty free images. http://www. publicdomainpictures. net/ Once you have added your image and added any relevant information to your Fanpage such as URL domain name then simply â€Å"publish your page† so it can go â€Å"LIVE†. Imran Naseem – http://www. ImranNaseem. com (My Blog)As you can see Facebook Fanpages allow you to add pictures, discussions and other things like your own URL. I am sure you have noticed the â€Å"Become a fan† icons on Facebook. These are very popular and â€Å"hot† right now because people love joining Fanpages. Once you have edited your Fanpage and added all the relevant information then simply start directing traffic to it and start getting lots of p eople to join. The first way to do this is click â€Å"Suggest to friends† link on your Fanpage. Imran Naseem – http://www. ImranNaseem. com (My Blog) Next you simply start sending â€Å"Inviting† people to join your Fanpage.Once people join your Fanpage your Fanpage link appears on their profile page. For example, if I joined a Fanpage then it will say something like â€Å"Imran Naseem became a fan of [[Group name]]† Now the more people you have on your Facebook then the more people who are most likely to join your Fanpage. Imran Naseem – http://www. ImranNaseem. com (My Blog) Here are some popular Fanpages that have thousands and thousands of active members (This Fanpage is getting members every 5 seconds! ). http://www. facebook. com/pages/Sleeping-with-one-leg-out-of-thecovers/92775959070? ref=ts http://www. facebook. com/pages/Snuggling/85789376823? ef=search&sid=58 8786853. 1957378242.. 1 http://www. facebook. com/pages/Falling-asleep-whilecu ddling/81785496623? ref=search&sid=588786853. 1688146362.. 1 http://www. facebook. com/pages/asdorsiamediacom/Flipping-the-PillowOver-to-Get-to-the-Cold-Side/78247222425 The more members you have on your Facebook Fanpage the better the chances of you making more money. So how do you make money from Facebook Fanpages? Well there are lots of different ways you can monetize your Facebook Fanpages and make money. Remember people will join your Fanpage either they are passionate about something or just for â€Å"fun†.Sometime’s it is best to take advantage of their passion and monetise you’re Facebook Fanpage and make money. For example, people like to talk about things like â€Å"going for a long drive in the dark† – these are every simple â€Å"human† things and a Fanpage like this can help drive not only lots of members in a short space of time but it can also go â€Å"viral†. There are several ways you can make money from your Facebook Fanpage. Imran Naseem – http://www. ImranNaseem. com (My Blog) The first way is to promote Clickbank Affiliate Products. For example, let’s ay your Fanpage is about different types of Tattoo designs and it is beginning to get lots and lots of members. The first thing you can do is head over to the Clickbank Marketplace and search for a â€Å"Tattoo related† affiliate product you can promote. As you can see there are lots and lots of different Tatoo related affiliate products that you can promote using your Facebook Fanpage. I usually select the product that has a high â€Å"gravity† and has a good high referral percentage. So for example, let’s say you have a Fanpage on the different types of Tattoo designs and you want to add a URL to your page.Now what you need to do is select the type of product you can promote. So in this case I am going to focus on the products that appear on the first page on the Clickbank marketplace for this niche. I usual ly select the one that has a â€Å"good looking† pitch page. Imran Naseem – http://www. ImranNaseem. com (My Blog) So for example, let’s say you are going to select number 2. Here is more information about this affiliate product. We can see that this pays 75% commission for each person who signs up to this membership site. It also has a 91% referral rate and a high gravity.Now with Facebook users I prefer to use â€Å"Direct Linking† because it has the best effect and Facebook users generally take action if they are passionate about something. Imran Naseem – http://www. ImranNaseem. com (My Blog) Once you have selected the type of Affiliate product you wish to promote simply click â€Å"create hoplink† and then enter your Clickbank nickname. Next Clickbank encrypts your Clickbank affiliate link for the product. Now we are not going to post this â€Å"UGLY LOOKING† affiliate link anywhere on your Facebook Fanpage. However, we are going to mask this affiliate link. Imran Naseem – http://www. ImranNaseem. om (My Blog) The next thing I would do is head over to Godaddy or Namecheap and purchase a domain name. Now in order to keep your costs low I would buy a cheap . info domain name since we are going to be doing â€Å"direct linking† from your Facebook Fanpage to your Clickbank product. So in the case of this example since we are focusing on Tattoos I will purchase a Tattoo related domain name. For example, at the time of writing this report TattooDesignsWorld. info is available and costs just over a dollar to purchase. Now what we are going to do is simply link your domain name to your Clickbank vendor that you intend to promote.Now what we are going to do is use a technique of â€Å"masking† your domain name so anyone who goes to TattooDesignsWorld. info will be automatically forwarded to the vendor page and on the address bar the domain name will replace your affiliate link. Now with Godaddy this is pretty simple and easy to do. The first thing you will need to do is log in to your GoDaddy Account. Once you are logged in simply head over to your domain name that you have purchased until you come across a screen that looks like this. Imran Naseem – http://www. ImranNaseem. com (My Blog) Next click the â€Å"manage link†.Once you have done that you should see a screen that looks like this (see below). The next thing you need to do â€Å"mask† your domain name. Now as you can see you are presented with several options. At the top you simply paste your Clickbank affiliate link at the top and then head over to â€Å"Forward with masking† and click Ok. Eventually after 10-15 minutes your domain name will be â€Å"masked† with your Affiliate link. So basically anyone who goes to yourdomain. com will be forwarded to your Clickbank vendor page. Imran Naseem – http://www. ImranNaseem. com (My Blog)Now Facebook Fanpages can make you a lot of money in the long-term because just â€Å"One status change† on Facebook can result in money. Facebook users are generally the type who like â€Å"funny, new and wacky† stuff and if they are passionate about something then they will make sure they do something about it. If you need any ideas on the types of Facebook pages to set up then feel free to use sites like Yahoo Answers to see what types of questions people are asking in regards to everyday issues or hobbies etc. I usually create Fanpages on topics/niches that people will constantly talk about.Here are some really cool â€Å"fun Fanpages† ones you can try. I hate people who smoke! I hate people who smoke whilst eating! I hate Sundays! I hate people who stare at you whilst eating! I love sleeping on a cold day! I love eating ice cream on a hot summers day! And here are â€Å"niche Fanpages† you can create and start profiting from 1 Million girls who want to live in a big house when they are marr ied 1 Million fans who love Tattoo Designs 1 Million people who love singing 1 Million people who love to dance 1 million people who love to eat Imran Naseem – http://www. ImranNaseem. om (My Blog) Now on your Fanpages make sure you regularly update your status and make sure you direct people to your Affiliate Link. For example, if your Fanpage is on Tattoos then send people to your Tattoo Page by having text which includes something like this. For example, grab a Free Tatoo Lovers Profile [[URL LINK]]. Here is an example of a page that is already doing this. http://www. facebook. com/hotchickswithtattoos? ref=search&sid=588786853. 3322830222.. 1 This Fanpage is using this Affiliate Program to direct traffic to using the power of Facebook Fanpages.One of my Facebook Fanpages is making me anywhere from $400-$500 a month on complete Autopilot. The more people that join your fanpage the most likely it will spread and go â€Å"viral†. People will tell other people to join your Fanpage and so on.. The more people that are on your Fanpage then you can message these people on a daily basis. Facebook has a limit on the number of messages you can send to your members but you can send messages to over 1000 people per day. This is the true power of Facebook â€Å"viral marketing† at its best. You can also comment on peoples â€Å"status† and ask people to spread the word about your Fanpage.Potentially hundreds and hundreds of people will see your Facebook fanpage. Imran Naseem – http://www. ImranNaseem. com (My Blog) Using Fanpages to make money with CPA Affiliate Marketing Now this is one of my favourite strategies of making money on complete Autopilot and it involves making Fanpages and using Low Involvement CPA offers that require just an email address. These type of CPA offers pay anywhere from $1-$2. 00 and these can add up easily. These work best if you have a group for a specific category. For example, you can have a fanpage on à ¢â‚¬Å"the fastest person who enters their email address gets a chance to win a FREE laptop†.These types of Fanpages are another example of â€Å"fun† type of Fanpages. Here are some examples of low involvement CPA offers that pay anywhere form $1. 00-$2. 00 for a simple email address. Imran Naseem – http://www. ImranNaseem. com (My Blog) Imran Naseem – http://www. ImranNaseem. com (My Blog) Setting up fanpages for Low involvment offers can all add up. For example, lets say you set up 10 different Facebook fan pages each bringnig you constant stream of visitors to your Fanpage. Now if these pages involved people entering their email address and taking action then you can easily make up to $50-$100 a day from these fanpages.It really is that simple! Imran Naseem – http://www. ImranNaseem. com (My Blog) How to spot your competiton for Fanpages! Now with Fanpages you might want to set up a certain fanpage but sometimes there can be occasions where someo ne already has set up a Fanpage on something. This can be quite annoying sometimes. Here is a pretty easy way to look for other competing Fanpages. For example, let’s say you wanted to create a Facebook Fanpage titled â€Å"driving in the rain† Now the first thing to do is enter the phrase â€Å"driving in the rain† in the search bar.As you can see on the left hand side you can see just how many different types of â€Å"pages and groups and applications† there are for this phrase or particular topic†. Imran Naseem – http://www. ImranNaseem. com (My Blog) Since we are focusing on just Fanpages you can see there is already an existing Fanpage which has just over 800 fans. Now this is good news since we can easily beat this competition since it has not many members. So what you can do is set up a competing fanpage titled â€Å"People who love driving in the rain†. If there are several competing Fanpages for the same niche I would avoid co mpeting and move on to an alternative niche.It is up to you on the type of Fanpage you want to create – either you want to create one for â€Å"fun† with a view to get as many members as possible so you can then later on direct people to a CPA offer or you can create a page with the intention of getting people to fill in your CPA Offers (be careful though as some CPA Networks do not allow incentives traffic so make sure you promote the ones that do). However, I have been promoting 99% of CPA low involvement offers without any problems. Imran Naseem – http://www. ImranNaseem. com (My Blog)Flipping Facebook Fanpages Once your Facebook fanpage has gone â€Å"viral† and it is making you money why not flip it on FLIPPA? There are so many potential buyers out there who would love to purchase Fanpages. If it makes them money then they will easily pay up to $1000-$2000 depending on the number of people you have on your Fanpage. However, I would first make sure yo ur Facebook Fanpage has lots of members, is making you money on Autopilot and also is active. If you have lots of members on your Facebook then you have a much better chance of growing your Fanpage easily.In the next section I am going to talk about how you can make money from Facebook Applications. Imran Naseem – http://www. ImranNaseem. com (My Blog) Making Money from Facebook Applications Now this is one of the most lucrative areas of Facebook and one that can bring in big profits if done properly. Have you ever noticed those Facebook Applications that people are constantly using? For example, most of these are quizzes and games that people like to try because not only are they curious but they seem interesting. Here are some popular Facebook Applications right now.This Application â€Å"predicts† people’s future. Are you going to have luck in the coming week? It has just over 274,000 fans right now and is growing! Imran Naseem – http://www. ImranNasee m. com (My Blog) This Facebook Application finds your next â€Å"true love†. It has just over 64,000 active members as of now. Imran Naseem – http://www. ImranNaseem. com (My Blog) Flixster is the most popular Facebook application with just over 14 million users it lets people discuss and talk about movies and take quizzes. So how do you Build a Facebook Application? Well it is pretty simple and this is how you do it.The first thing you will need to so is Register the Facebook Application so just go to this link here. http://www. facebook. com/developer and then click â€Å"ALLOW Access† Imran Naseem – http://www. ImranNaseem. com (My Blog) Now this is basically an Application by Facebook which allows you to build any Application. So once you are on the page the first thing you will need to do is click â€Å"setup new application†. Imran Naseem – http://www. ImranNaseem. com (My Blog) Next you should see a screen that looks something like th is. Now what you need to do here is name your Facebook Application, and agree to their terms and conditions.Be careful in what name you pick as sometimes Facebook might own the trademark to the name of a certain application. Imran Naseem – http://www. ImranNaseem. com (My Blog) Next you should see a screen containing important information about your new Facebook Application. On the Left hand side of the screen you should see a â€Å"Canvas†. Click on that and then simply choose your Canvas Page URL (This is the URL where Facebook users access your Application. So basically enter anything you want here – it is a bit similar to registering a domain name! ). Imran Naseem – http://www. ImranNaseem. com (My Blog)You should also see a section called â€Å"Canvas Callback URL† is the main remote URL where Facebook displays your Application from. You will automatically get a CALLBACK URL after you have set up your Application so make sure you keep this win dow open. Whilst keeping that window open – Open another window by going here. http://apps. facebook. com/appstudio/wizards. php Log in and click â€Å"Allow†. Imran Naseem – http://www. ImranNaseem. com (My Blog) Imran Naseem – http://www. ImranNaseem. com (My Blog) Next you should see a screen which basically lists the different types of Application you can create.In the case of this example let’s create a â€Å"Quiz Application†. As you can see you are presented with an option to name your â€Å"Quiz Application†. Pick an appropriate name then click â€Å"Complete Step 1†. Once you have done that it is time to configure your Application. Imran Naseem – http://www. ImranNaseem. com (My Blog) Next simply enter the relevant information. Now remember the window you had opened? Simply paste your Facebook â€Å"Secret† and â€Å"Canvas Page URL† to configure your application. Then click â€Å"Save your Quiz A pp Settings†. Once you have entered all your information you should see a screen that looks like this (see below)Imran Naseem – http://www. ImranNaseem. com (My Blog) Now as you can see you receive your â€Å"Call back URL† (Highlighted above) For example, for my application my callback URL is http://www. socialappstudio. com/appstudio/apps/babyquiz/ Now you need to go back to your first window and paste this callback URL Imran Naseem – http://www. ImranNaseem. com (My Blog) Then click â€Å"Save Changes†. If you did everything right you should paste your call back Application URL to your browser and see a screen that looks something like this (see below). Imran Naseem – http://www. ImranNaseem. com (My Blog)Next click â€Å"Allow† and now you are ready to run your Application. Then simply log in as admin and click â€Å"Continue† Imran Naseem – http://www. ImranNaseem. com (My Blog) The type of Application you do is enti rely up to you – you can add images, banners, text and customise it. Using CPA for your Applications Now you can also make money from your Applications by using CPA by using the Affiliate Application Wizard. This can work well for low involvement CPA offers or can use Dating Offers (which tend to convert really well). Dating Applications are very popular on Facebook right now and offers that require just a simple email address.The more members you have and the more money you will make the better the chances of you flipping your entire application on places like FLIPPA and other marketplaces such as the Warrior Forum Marketplace. How to use Facebook and make something go â€Å"viral† If you have a crazy idea or a wacky moment why not do something â€Å"viral†? For example, you might want to set up a fanpage or a group and actually pay people to join – YEP! You can pay as little as $0. 01 for each member who joins your group or you can pay people who help g et you new members. Facebook is excellent when it comes to something that might go â€Å"viral† and spread.Facebook has millions and millions of users on a daily basis and the traffic from it can really help for your cause. For example, you might want to even make money by setting up a capture page for people and build a list in the process. For example, we all know that the female market is huge – especially when it comes to make up. Why not set up a capture page with the following words. Imran Naseem – http://www. ImranNaseem. com (My Blog) Find out how to Receive FREE Mac Make UP Enter Your Name and Email Address To receive a special secret link Imran Naseem – http://www.ImranNaseem. com (My Blog) This is an example of a landing page you can direct Facebook (female users to) and they will need to simply enter their name and email address. Once you have a list of say 300-400 girls then simply forward a CPA offer to them or a Clickbank link ? The possibi lities are endless! I hope you enjoyed reading this guide on how to make money from Facebook and its tools ? Why not leave me a testimonial if you liked this report? Simply email me at Naseem. [email  protected] com My blog is Imran Naseem – http://www. ImranNaseem. com Imran Naseem Sdlc Imran Naseem – http://www. ImranNaseem. com (My Blog) Facebook Cash Manuscript Imran Naseem How To Use The Power Of Facebook To Make Money Imran Naseem http://www. ImranNaseem. com Imran Naseem – http://www. ImranNaseem. com (My Blog) All rights reserved This report is for personal use only. Imran Naseem Copyright 2009 Imran Naseem – http://www. ImranNaseem. com (My Blog) Welcome to my latest WSO on how to cash in from the world’s number one social networking site – Facebook. Now I am sure you have all heard of Facebook – it is in fact the world’s third most popular social networking site.When people are too busy talking about Twitter it seems people have actually neglected Facebook. In fact Facebook is so powerful I am going to show you how I have been making money from Facebook and how you can replicate my exact business model and use my strategies. These strategies will help you understand Facebook more and will make sure aware of t he different methods you can use to make lots of money from Facebook. If you have not registered on Facebook already then you are seriously missing out on a lot of cash and a lot of potential customers for your business.Before I get into the meat of this report let me warn you that the methods in this report have been tried and tested and they can work for almost any niche. Also if you have any questions on anything then please do not hesitate to contact me at Naseem. [email  protected] com With all my reports this is going to be a no fluff report on how to make money from Facebook. I will not bore you with a full history of Facebook – if you want a history lesson then you can go ahead and research on Wikipedia on the history of Facebook. This report will mainly cover the following. ? How to use Facebook to make money for CPA ?How to use Facebook Applications to make money ? How to use Facebook and make something go â€Å"viral† I hope you enjoy reading this report a nd you replicate my strategies for Facebook. Imran Naseem – http://www. ImranNaseem. com (My Blog) Making Money From Facebook I was a sucker when it came to Facebook. In fact I was always sceptical of Facebook but in recent months I have been using Facebook and it has had given me excellent results and made me money. Now I am going to go straight into this. The first thing you will need to do is head over to Facebook and make a new account.Now once you have registered Facebook basically gives you lots of different options to edit your profile. For the best results I always make sure I add my picture to my profile as it gives that bit of extra edge and when it comes to adding people it makes life much easier. Once you have created your Facebook account I would then focus on adding your â€Å"friends†. Now I have two Facebook accounts – one for business (where I have all my friends from the Warrior Forum and the Internet Marketing community) and one for â€Å"my social friends†.For the best results I always have greater success from my second Facebook account which has all my â€Å"social friends† – people who I meet on a regular basis and people I have either studied with at school or worked with in the past. However, if you only have one main Facebook account then that is not a problem! Imran Naseem – http://www. ImranNaseem. com (My Blog) Now the first thing I want to focus on is FACEBOOK GROUPS. Now Facebook Groups are very popular right now because these groups allow like minded individuals to talk about almost anything. So that means you can set up a group today on virtually any topic in the world.The beauty of Facebook Groups is that people can cater towards a certain niche and get together as a community to talk about a certain cause. For example, there have been lots of groups in recent years on the War In Iraq and groups that that relate to something that is happening in the news. For example, the recent Earthquake in Indonesia or the death of Michael Jackson has had an effect on people – I call these type of Facebook groups â€Å"Emotional based groups† because these groups have people who have been effected by the tragic events in the world. There are also groups that call for a â€Å"ban on† something.For example, there have been lots of groups on Facebook that call for â€Å"ban on guns and knives†. I call these type of groups â€Å"Pressure Groups† because these people want something to be done and want to see or would like to see a change in the law. And then there are groups which people set up for â€Å"fun†. For example, there are groups with topics such as â€Å"how fast can you type† or the first to comment gets to win a FREE Iphone. People join these types of groups for fun because they are either bored or at work or may just join because they are curious about something.I call these type of groups â€Å"Fun Groups†. Now for the purposes of this report I will focus on setting up FUN Groups and how to get as many people as possible to join these groups. Now Facebook groups are very popular. Here are just some of the different groups catering different niches. Imran Naseem – http://www. ImranNaseem. com (My Blog) Here are some Tatoo Groups Here are some groups on Make up Imran Naseem – http://www. ImranNaseem. com (My Blog) Imran Naseem – http://www. ImranNaseem. com (My Blog) Here are some groups on BreakdancingThere are so many different niches and topics that people are passionate about. Now I would focus on the niches people are not only passionate about but you will able to get so many people joining in a short space of time. Imran Naseem – http://www. ImranNaseem. com (My Blog) Now in order to create a Facebook group it is pretty straight forward. Simply head over to http://www. facebook. com/groups. php Next click the â€Å"create group† link. Imran Nas eem – http://www. ImranNaseem. com (My Blog) The next thing you need to do is simply create your group.Now Facebook allows you to enter your Group name so people can find you and also description (now in this box you can enter your URL for any website or affiliate link if you have one). Once you have entered your entire information click â€Å"create group†. Now when it comes to creating your group there are lots of different categories. Because I tend to focus on the â€Å"just for fun† category I usually select this one. However, if your group is going to be on something else for example, a specific niche such as â€Å"weight loss† then I would select the â€Å"specific interest† category. Imran Naseem – http://www.ImranNaseem. com (My Blog) Once you have created your group and are happy with it the next thing to do is publish it live. So for example, here is an example group I have set up right now for the purposes of this report. As you can see I have picked an eye catching title – E. g. 1 million girls who love make up. Now as you know the make up niche is huge – 90% of girls love putting make up on and this is why it is easier to target a certain niche. The female market is huge! Now once you have created your group you can edit it, add your URL and start â€Å"inviting people to join†. Now this is important.The more people you have on your Facebook the more chances your group will grow more. For example, let’s say you have over 200 people on your Facebook then the chances are these people will tell their friends about the group and their friends will tell other people until there is a â€Å"viral effect†. Imran Naseem – http://www. ImranNaseem. com (My Blog) Once you have lots of people who are coming onto your group then I would find an affiliate offer related to your group. For example, there are lots of $1. 00 submit offers related to the beauty niche. These can add u p easily for just the submission of an email address.In order to get more people visiting your group I usually add the following text. (You can use this one for your groups too and replace the relevant words). 1 Join this group. 2 Click on â€Å"Invite People to Join† from the menu on the right. 3 Select all your friends (for this to work, you need to do this). 4 Click on â€Å"Send invitation† It's that simple. THEN PLEASE PRESS THE â€Å"SHARE BUTTON ON THE RIGHT HERE, AND POST THIS GROUP TO YOUR PROFILE. LETS TRY AND GET A MILLION†¦. Also please become a fan of our fanpage at [[URL LINK]] †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. (0 0) . —oOO– (_)—–. ================= ¬  ¦ INVITE ALL YOUR FRIENDS  ¦ L=================- ‘—————oOO †¦Ã¢â‚¬ ¦.. |__|__| †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. || || †¦Ã¢â‚¬ ¦. ooO Ooo Imran Naseem – http://www. ImranNaseem. com (My Blog) Now groups are an excellent way to buil d a lot of members but my personal favourite way of making money is to create fan pages. Fanpages on Facebook are very popular and anyone can set up a fanpage on almost anything! There are Fanpages on almost anything – celebrities, businesses, people just about anything people have a passion for. I recommend you set up Fanpages over Groups because Fanpages tend to get a lot of people in a short space of time.In fact Fanpages are so popular this article here shows just how popular Fanpages have become with online retailers. There are lots of Fanpages on almost anything. For example, take a look at these following Fanpages for the following niches. Imran Naseem – http://www. ImranNaseem. com (My Blog) Here are Fanpages on Tattoos. Imran Naseem – http://www. ImranNaseem. com (My Blog) Here are Fanpages on Breakdancing (As you can see there are just over 13 fanpages – which means if you created a fanpage on breakdancing you can easily beat the competition! ) Imran Naseem – http://www.ImranNaseem. com (My Blog) Now in order to create a Fanpage it is pretty simple. Just go to this link at – http://www. facebook. com/pages/create. php Now the next thing you need to do is simply decide on the type of Fanpage you intend to create. I would pick something people are passionate about. The beauty of Facebook is that the traffic is already there. People would be willing to join your Fanpage if you can give them a good reason to join and they would be willing to spread the word for you. For example, giving 1 cent to every person who joins your Fanpage could be one idea.So for example, if 1000 people joined your fanpage then that is a total of $10. 00. Also avoid imitating celebrities as you have to be careful on the type of Fanpage you create. Therefore, for the purpose of this report I would focus on:? Niches people are passionate about – e. g. tattoos and piercing ? Fanpages which are â€Å"fun† – For example, â€Å"how fast can you type†? or 1 million tattoo lovers. Imran Naseem – http://www. ImranNaseem. com (My Blog) Now once you are ready to create your Facebook fanpage you need to decide on the category. For example, Area, Brand or Artist or â€Å"Other†.I usually head over to the â€Å"Other† category if I cannot find a relevant one to put my fan page under. So above as you can see I have done an example already for you. â€Å"1 Million People who want to be rich†. Now I usually sometimes pick â€Å"fun type† of topics. It is entirely up to you which type of topic you Fanpage you wish to create. For example, after Michael Jackson died in June I created a Fanpage dedicated to the â€Å"King Of Pop† and to this date it has over 360 members. Once you have entered your information simply click the â€Å"create page† link. Imran Naseem – http://www. ImranNaseem. com (My Blog)Now you will be presented with a screen where you b asically have to edit information and images. Make sure you use an image which does not break any copyright laws. However, I have been using images from Google and have not had any problems but I would recommend you use a royalty free image. Here is a cool site for all the royalty free images. http://www. publicdomainpictures. net/ Once you have added your image and added any relevant information to your Fanpage such as URL domain name then simply â€Å"publish your page† so it can go â€Å"LIVE†. Imran Naseem – http://www. ImranNaseem. com (My Blog)As you can see Facebook Fanpages allow you to add pictures, discussions and other things like your own URL. I am sure you have noticed the â€Å"Become a fan† icons on Facebook. These are very popular and â€Å"hot† right now because people love joining Fanpages. Once you have edited your Fanpage and added all the relevant information then simply start directing traffic to it and start getting lots of p eople to join. The first way to do this is click â€Å"Suggest to friends† link on your Fanpage. Imran Naseem – http://www. ImranNaseem. com (My Blog) Next you simply start sending â€Å"Inviting† people to join your Fanpage.Once people join your Fanpage your Fanpage link appears on their profile page. For example, if I joined a Fanpage then it will say something like â€Å"Imran Naseem became a fan of [[Group name]]† Now the more people you have on your Facebook then the more people who are most likely to join your Fanpage. Imran Naseem – http://www. ImranNaseem. com (My Blog) Here are some popular Fanpages that have thousands and thousands of active members (This Fanpage is getting members every 5 seconds! ). http://www. facebook. com/pages/Sleeping-with-one-leg-out-of-thecovers/92775959070? ref=ts http://www. facebook. com/pages/Snuggling/85789376823? ef=search&sid=58 8786853. 1957378242.. 1 http://www. facebook. com/pages/Falling-asleep-whilecu ddling/81785496623? ref=search&sid=588786853. 1688146362.. 1 http://www. facebook. com/pages/asdorsiamediacom/Flipping-the-PillowOver-to-Get-to-the-Cold-Side/78247222425 The more members you have on your Facebook Fanpage the better the chances of you making more money. So how do you make money from Facebook Fanpages? Well there are lots of different ways you can monetize your Facebook Fanpages and make money. Remember people will join your Fanpage either they are passionate about something or just for â€Å"fun†.Sometime’s it is best to take advantage of their passion and monetise you’re Facebook Fanpage and make money. For example, people like to talk about things like â€Å"going for a long drive in the dark† – these are every simple â€Å"human† things and a Fanpage like this can help drive not only lots of members in a short space of time but it can also go â€Å"viral†. There are several ways you can make money from your Facebook Fanpage. Imran Naseem – http://www. ImranNaseem. com (My Blog) The first way is to promote Clickbank Affiliate Products. For example, let’s ay your Fanpage is about different types of Tattoo designs and it is beginning to get lots and lots of members. The first thing you can do is head over to the Clickbank Marketplace and search for a â€Å"Tattoo related† affiliate product you can promote. As you can see there are lots and lots of different Tatoo related affiliate products that you can promote using your Facebook Fanpage. I usually select the product that has a high â€Å"gravity† and has a good high referral percentage. So for example, let’s say you have a Fanpage on the different types of Tattoo designs and you want to add a URL to your page.Now what you need to do is select the type of product you can promote. So in this case I am going to focus on the products that appear on the first page on the Clickbank marketplace for this niche. I usual ly select the one that has a â€Å"good looking† pitch page. Imran Naseem – http://www. ImranNaseem. com (My Blog) So for example, let’s say you are going to select number 2. Here is more information about this affiliate product. We can see that this pays 75% commission for each person who signs up to this membership site. It also has a 91% referral rate and a high gravity.Now with Facebook users I prefer to use â€Å"Direct Linking† because it has the best effect and Facebook users generally take action if they are passionate about something. Imran Naseem – http://www. ImranNaseem. com (My Blog) Once you have selected the type of Affiliate product you wish to promote simply click â€Å"create hoplink† and then enter your Clickbank nickname. Next Clickbank encrypts your Clickbank affiliate link for the product. Now we are not going to post this â€Å"UGLY LOOKING† affiliate link anywhere on your Facebook Fanpage. However, we are going to mask this affiliate link. Imran Naseem – http://www. ImranNaseem. om (My Blog) The next thing I would do is head over to Godaddy or Namecheap and purchase a domain name. Now in order to keep your costs low I would buy a cheap . info domain name since we are going to be doing â€Å"direct linking† from your Facebook Fanpage to your Clickbank product. So in the case of this example since we are focusing on Tattoos I will purchase a Tattoo related domain name. For example, at the time of writing this report TattooDesignsWorld. info is available and costs just over a dollar to purchase. Now what we are going to do is simply link your domain name to your Clickbank vendor that you intend to promote.Now what we are going to do is use a technique of â€Å"masking† your domain name so anyone who goes to TattooDesignsWorld. info will be automatically forwarded to the vendor page and on the address bar the domain name will replace your affiliate link. Now with Godaddy this is pretty simple and easy to do. The first thing you will need to do is log in to your GoDaddy Account. Once you are logged in simply head over to your domain name that you have purchased until you come across a screen that looks like this. Imran Naseem – http://www. ImranNaseem. com (My Blog) Next click the â€Å"manage link†.Once you have done that you should see a screen that looks like this (see below). The next thing you need to do â€Å"mask† your domain name. Now as you can see you are presented with several options. At the top you simply paste your Clickbank affiliate link at the top and then head over to â€Å"Forward with masking† and click Ok. Eventually after 10-15 minutes your domain name will be â€Å"masked† with your Affiliate link. So basically anyone who goes to yourdomain. com will be forwarded to your Clickbank vendor page. Imran Naseem – http://www. ImranNaseem. com (My Blog)Now Facebook Fanpages can make you a lot of money in the long-term because just â€Å"One status change† on Facebook can result in money. Facebook users are generally the type who like â€Å"funny, new and wacky† stuff and if they are passionate about something then they will make sure they do something about it. If you need any ideas on the types of Facebook pages to set up then feel free to use sites like Yahoo Answers to see what types of questions people are asking in regards to everyday issues or hobbies etc. I usually create Fanpages on topics/niches that people will constantly talk about.Here are some really cool â€Å"fun Fanpages† ones you can try. I hate people who smoke! I hate people who smoke whilst eating! I hate Sundays! I hate people who stare at you whilst eating! I love sleeping on a cold day! I love eating ice cream on a hot summers day! And here are â€Å"niche Fanpages† you can create and start profiting from 1 Million girls who want to live in a big house when they are marr ied 1 Million fans who love Tattoo Designs 1 Million people who love singing 1 Million people who love to dance 1 million people who love to eat Imran Naseem – http://www. ImranNaseem. om (My Blog) Now on your Fanpages make sure you regularly update your status and make sure you direct people to your Affiliate Link. For example, if your Fanpage is on Tattoos then send people to your Tattoo Page by having text which includes something like this. For example, grab a Free Tatoo Lovers Profile [[URL LINK]]. Here is an example of a page that is already doing this. http://www. facebook. com/hotchickswithtattoos? ref=search&sid=588786853. 3322830222.. 1 This Fanpage is using this Affiliate Program to direct traffic to using the power of Facebook Fanpages.One of my Facebook Fanpages is making me anywhere from $400-$500 a month on complete Autopilot. The more people that join your fanpage the most likely it will spread and go â€Å"viral†. People will tell other people to join your Fanpage and so on.. The more people that are on your Fanpage then you can message these people on a daily basis. Facebook has a limit on the number of messages you can send to your members but you can send messages to over 1000 people per day. This is the true power of Facebook â€Å"viral marketing† at its best. You can also comment on peoples â€Å"status† and ask people to spread the word about your Fanpage.Potentially hundreds and hundreds of people will see your Facebook fanpage. Imran Naseem – http://www. ImranNaseem. com (My Blog) Using Fanpages to make money with CPA Affiliate Marketing Now this is one of my favourite strategies of making money on complete Autopilot and it involves making Fanpages and using Low Involvement CPA offers that require just an email address. These type of CPA offers pay anywhere from $1-$2. 00 and these can add up easily. These work best if you have a group for a specific category. For example, you can have a fanpage on à ¢â‚¬Å"the fastest person who enters their email address gets a chance to win a FREE laptop†.These types of Fanpages are another example of â€Å"fun† type of Fanpages. Here are some examples of low involvement CPA offers that pay anywhere form $1. 00-$2. 00 for a simple email address. Imran Naseem – http://www. ImranNaseem. com (My Blog) Imran Naseem – http://www. ImranNaseem. com (My Blog) Setting up fanpages for Low involvment offers can all add up. For example, lets say you set up 10 different Facebook fan pages each bringnig you constant stream of visitors to your Fanpage. Now if these pages involved people entering their email address and taking action then you can easily make up to $50-$100 a day from these fanpages.It really is that simple! Imran Naseem – http://www. ImranNaseem. com (My Blog) How to spot your competiton for Fanpages! Now with Fanpages you might want to set up a certain fanpage but sometimes there can be occasions where someo ne already has set up a Fanpage on something. This can be quite annoying sometimes. Here is a pretty easy way to look for other competing Fanpages. For example, let’s say you wanted to create a Facebook Fanpage titled â€Å"driving in the rain† Now the first thing to do is enter the phrase â€Å"driving in the rain† in the search bar.As you can see on the left hand side you can see just how many different types of â€Å"pages and groups and applications† there are for this phrase or particular topic†. Imran Naseem – http://www. ImranNaseem. com (My Blog) Since we are focusing on just Fanpages you can see there is already an existing Fanpage which has just over 800 fans. Now this is good news since we can easily beat this competition since it has not many members. So what you can do is set up a competing fanpage titled â€Å"People who love driving in the rain†. If there are several competing Fanpages for the same niche I would avoid co mpeting and move on to an alternative niche.It is up to you on the type of Fanpage you want to create – either you want to create one for â€Å"fun† with a view to get as many members as possible so you can then later on direct people to a CPA offer or you can create a page with the intention of getting people to fill in your CPA Offers (be careful though as some CPA Networks do not allow incentives traffic so make sure you promote the ones that do). However, I have been promoting 99% of CPA low involvement offers without any problems. Imran Naseem – http://www. ImranNaseem. com (My Blog)Flipping Facebook Fanpages Once your Facebook fanpage has gone â€Å"viral† and it is making you money why not flip it on FLIPPA? There are so many potential buyers out there who would love to purchase Fanpages. If it makes them money then they will easily pay up to $1000-$2000 depending on the number of people you have on your Fanpage. However, I would first make sure yo ur Facebook Fanpage has lots of members, is making you money on Autopilot and also is active. If you have lots of members on your Facebook then you have a much better chance of growing your Fanpage easily.In the next section I am going to talk about how you can make money from Facebook Applications. Imran Naseem – http://www. ImranNaseem. com (My Blog) Making Money from Facebook Applications Now this is one of the most lucrative areas of Facebook and one that can bring in big profits if done properly. Have you ever noticed those Facebook Applications that people are constantly using? For example, most of these are quizzes and games that people like to try because not only are they curious but they seem interesting. Here are some popular Facebook Applications right now.This Application â€Å"predicts† people’s future. Are you going to have luck in the coming week? It has just over 274,000 fans right now and is growing! Imran Naseem – http://www. ImranNasee m. com (My Blog) This Facebook Application finds your next â€Å"true love†. It has just over 64,000 active members as of now. Imran Naseem – http://www. ImranNaseem. com (My Blog) Flixster is the most popular Facebook application with just over 14 million users it lets people discuss and talk about movies and take quizzes. So how do you Build a Facebook Application? Well it is pretty simple and this is how you do it.The first thing you will need to so is Register the Facebook Application so just go to this link here. http://www. facebook. com/developer and then click â€Å"ALLOW Access† Imran Naseem – http://www. ImranNaseem. com (My Blog) Now this is basically an Application by Facebook which allows you to build any Application. So once you are on the page the first thing you will need to do is click â€Å"setup new application†. Imran Naseem – http://www. ImranNaseem. com (My Blog) Next you should see a screen that looks something like th is. Now what you need to do here is name your Facebook Application, and agree to their terms and conditions.Be careful in what name you pick as sometimes Facebook might own the trademark to the name of a certain application. Imran Naseem – http://www. ImranNaseem. com (My Blog) Next you should see a screen containing important information about your new Facebook Application. On the Left hand side of the screen you should see a â€Å"Canvas†. Click on that and then simply choose your Canvas Page URL (This is the URL where Facebook users access your Application. So basically enter anything you want here – it is a bit similar to registering a domain name! ). Imran Naseem – http://www. ImranNaseem. com (My Blog)You should also see a section called â€Å"Canvas Callback URL† is the main remote URL where Facebook displays your Application from. You will automatically get a CALLBACK URL after you have set up your Application so make sure you keep this win dow open. Whilst keeping that window open – Open another window by going here. http://apps. facebook. com/appstudio/wizards. php Log in and click â€Å"Allow†. Imran Naseem – http://www. ImranNaseem. com (My Blog) Imran Naseem – http://www. ImranNaseem. com (My Blog) Next you should see a screen which basically lists the different types of Application you can create.In the case of this example let’s create a â€Å"Quiz Application†. As you can see you are presented with an option to name your â€Å"Quiz Application†. Pick an appropriate name then click â€Å"Complete Step 1†. Once you have done that it is time to configure your Application. Imran Naseem – http://www. ImranNaseem. com (My Blog) Next simply enter the relevant information. Now remember the window you had opened? Simply paste your Facebook â€Å"Secret† and â€Å"Canvas Page URL† to configure your application. Then click â€Å"Save your Quiz A pp Settings†. Once you have entered all your information you should see a screen that looks like this (see below)Imran Naseem – http://www. ImranNaseem. com (My Blog) Now as you can see you receive your â€Å"Call back URL† (Highlighted above) For example, for my application my callback URL is http://www. socialappstudio. com/appstudio/apps/babyquiz/ Now you need to go back to your first window and paste this callback URL Imran Naseem – http://www. ImranNaseem. com (My Blog) Then click â€Å"Save Changes†. If you did everything right you should paste your call back Application URL to your browser and see a screen that looks something like this (see below). Imran Naseem – http://www. ImranNaseem. com (My Blog)Next click â€Å"Allow† and now you are ready to run your Application. Then simply log in as admin and click â€Å"Continue† Imran Naseem – http://www. ImranNaseem. com (My Blog) The type of Application you do is enti rely up to you – you can add images, banners, text and customise it. Using CPA for your Applications Now you can also make money from your Applications by using CPA by using the Affiliate Application Wizard. This can work well for low involvement CPA offers or can use Dating Offers (which tend to convert really well). Dating Applications are very popular on Facebook right now and offers that require just a simple email address.The more members you have and the more money you will make the better the chances of you flipping your entire application on places like FLIPPA and other marketplaces such as the Warrior Forum Marketplace. How to use Facebook and make something go â€Å"viral† If you have a crazy idea or a wacky moment why not do something â€Å"viral†? For example, you might want to set up a fanpage or a group and actually pay people to join – YEP! You can pay as little as $0. 01 for each member who joins your group or you can pay people who help g et you new members. Facebook is excellent when it comes to something that might go â€Å"viral† and spread.Facebook has millions and millions of users on a daily basis and the traffic from it can really help for your cause. For example, you might want to even make money by setting up a capture page for people and build a list in the process. For example, we all know that the female market is huge – especially when it comes to make up. Why not set up a capture page with the following words. Imran Naseem – http://www. ImranNaseem. com (My Blog) Find out how to Receive FREE Mac Make UP Enter Your Name and Email Address To receive a special secret link Imran Naseem – http://www.ImranNaseem. com (My Blog) This is an example of a landing page you can direct Facebook (female users to) and they will need to simply enter their name and email address. Once you have a list of say 300-400 girls then simply forward a CPA offer to them or a Clickbank link ? The possibi lities are endless! I hope you enjoyed reading this guide on how to make money from Facebook and its tools ? Why not leave me a testimonial if you liked this report? Simply email me at Naseem. [email  protected] com My blog is Imran Naseem – http://www. ImranNaseem. com Imran Naseem

Ethical Dimension of Private Corporations: Products and Danger and the Media Essay

Communication is the bedrock of any successful relationship. This doesn’t only apply to individuals as social beings but also groups both formal and informal. A breakdown in sound communication is often the source of many conflicts and at times crisis. Brad Fitch concurs with this in his book, the Media Relations Handbook of Public for Agencies, Associations, Nonprofits and Congress, when he states that communication is the conveying of message between two people. And that in public relations the message is conveyed through various vehicles, which are otherwise referred to as the public relations practitioner’s tools. These tools may vary from one organization to another but there are some basic tools that are common to most public relations shops. (23) In our contemporary world, the most reliable mode of conveying information is unarguably the media. This is because the media has diversified its mode of communication making itself accessible to audiences even in the most remote places. Above all, the media enjoys the trust of the public because it serves not only as the watch dog but also the mouth piece of the society. Alison Theaker also agrees with this fact when he alludes in his book, The Public Relations Handbook, which one of the reason public relations practitioners use media relations to get their message across is that the media plays crucial role in the forming public opinion. (Chapter 10) Subsequently, any media outlet worth its salt would utterly desist from engaging in any practice that would bring their dignity in question, and particularly so in the eyes of the public. One such practice is hinging their trust on a skewed public relation practice as the source of their news. It is thus prudent for any public relations practitioners of any organization to observe integrity in the course of their duty. This will boast the image of the organization in the perception of its various publics and more particularly the media. An organization has a lot to reap by presenting itself as a reliable source of news to the media. In any case, one of the most objective ways a media outlet can report on an organization is when they get the information through its public relations practitioners. Therefore how an organization uses the media to communicate to its other publics is of utmost importance. This not only determines the willingness of the media to cooperate but also how the targeted publics will respond. What then are the criteria an organization can employ to positively and effectively use or work with the media to reach out to its publics? Media Relations Defined The line delineating both media relation and public relations is not fine. Journalists often use the two terms interchangeably. But for starters, it is important to find out how the two terms marry and even differ. In Media Relations: Issues and Strategies, Jane Johnston argues that media relation is much more than just using the media to reach out to the targeted publics through writing press releases, and fielding media conferences. Indeed, the tenets of media relation consist of an insight on why we make communication choices and put them into practice. Therefore, a concrete theoretical underpinning is crucial for media relation, which in essence covers a broad spectrum of public relations. (28) However Johnston points out that before media relation can be theorized, it is important to get to the knowledge base of what consists of mass media itself and also what incorporate a deep understanding of the Fourth Estate, as it is often referred to and ultimately, the question of media ownership. (28) This is important in the sense that the ownership of a media outlet goes a long way to affects its objectivity or subjectivity on certain issues, especially political. In turn, this determines the audiences that will continue using that media channel as a source of news and information. And in cases a media outlet takes a radical, even controversial stand, it definitely scares away some of its audiences that don’t necessarily buy their opinion. A public relation practitioner using such a media outlet to convey its message should bear in mind that he/she is likely to miss reaching to the target audiences effectively as some, especially those contesting the media house stand may not be looking at it as a reliable source of news and information, leave alone using it. Sriramesh and Vercic agree with this in their book, The Global Public Relations Handbook: Theory, Research, and Practice. They claim that maintaining effective media relations demand that the public relations professionals understand the people who control the media outlet and whether such control does extend into editorial content. This is because some media houses operate free from the control of their people who own the outlets whereas others are only partly free. (13) Effective Application of Media Relations Every organization has communication needs by the virtue of having publics that it needs to communicate with. This could be during the launch of a certain new product or publicizing the details of an ensuing crisis. The media, though it is one of an organization’s public acts as a crucial bridge between an organization and its other publics. How well the media is used to reach out to the other publics by an organization goes a long way to determine the success of the public relations practice. For starters, the public relations department needs to come up with a campaign. This could either be to correct the image of the organization, which could be dwindling in the eyes of the public or it could be explain the features and advantages of the new product in the market. Alison Theaker points out in his book, Public Relations Handbook that to ensure the success of any such campaign, the first step that a public relations practitioner must take is to get their issue(s) into the media agenda. This is crucial because the media influence how people think. Therefore, if the public cannot buy the organization’s point of view, they will inevitably rely on the media’s point of view, even though it could be a garbled account. Often the media report inaccurately in cases where there is a crisis in an organization and there is limited news available from the public relations department. In the modern world, the ease with which varied points of views of a certain crisis reach people has increased considerably with the advancement of technology, the internet being the major source. However, most people still get most information through the media. Therefore, if the public relations practitioner of an organization is the main source of information on a subject, for instance, the launching of a new product or the fall out between the employees and the establishment, it is possible for them to shape the tone of debate about the product. The effort of getting commanding the media agenda is what Brad refers to as pitching a story. He points out that public relations practitioner of any organization has an agenda and wants the media houses to promote his/her messages. And if one wants to advance the goals of his/her organization then he/she must expend ample time by pitching story ideas to journalists. This demands preparations, the extent of which depends on the complexity of the story. The steps involved in pitching a story include: first narrowing the topic. Second is organizing and compiling the documents that may be needed to supplement the story: this could be previous reports, the organization’ in-house publications, information by the experts from a particular department in the organization. Then follows the development of talking points on the most news worthy aspects of the story; they need to be jotted down in advance and confirmed as valid arguments by the relevant experts in the organization. Then after determining the necessity of interviewing the management is when the news people can be called. Worth noting is that, it is imperative that the public relations practitioner succeed to get the attention of the media in order for him/her to get into their agenda. Apart from demonstrating themselves as credible sources of news, the public relations practitioners have to adequately prepare the message that they intend to bring to the public domain. The media is in business and wouldn’t work on any information that doesn’t fall within their criterion of news worthiness. The public relations practitioners should therefore not present to the media any message that is outside their definition of news. Such messages won’t be publicized by the media. The process of message development is one of the most difficult aspects of a public relations practitioner’s job because it demands savvy political skills, coordination among diverse interests within an organization and most importantly creativity. Developing a message and communication plan is the tangible beginning of the partnership between a public relation office and the media. 49) In order for an appropriate message to be created, the specific characteristics of the targeted public should be borne in mind, without forgetting their specific communication needs like language appropriateness and the media channel. The advantages of taking into consideration the above requirements before setting out to design a message cannot be overlooked. The failure to address them in a message means that a campaign will most definitely fail to achieve its goals. A message, according to Brad Fisch’s definition is a precise elaboration of an idea or a vision with the intent of bringing out a broad theme or to mobilize people to carry out a specific action. A good message, therefore, must be short and clear as this enables easy comprehension; it must also bear a value based image: this enhances its reception to the targeted audience. And ultimately it must connect with the targeted audience in a meaningful way. In a market place, Brad points out; a slogan sums up a product’s image. The message development does vary on the basis of the particular type of organization under which it is being crafted. The way a manufacturing company designs it message is not the way a communication company will design their. This is because the publics of the two organizations do vary, hence the particular channel and language to reach them effectively. There are two categories of messages which Brad outlines. This he defines as strategic and campaign messages. Strategic messages are broad in themes, they also bear ideas, which guide and shape all communication processes. Such messages are composed of general ideas. To add on that, they do not have a clearly measurable outcome and their goals may or may not fit into a limited time period. Strategic messages come in the form of company marketing or branding in a commercial set up; whereas, in a public affairs environment, the strategic message is tied to the overall, long-term mission of the organization. (Media Relations Handbook, 50) Campaign message on the other hand, consists of messages that predominantly intend to mobilize publics towards carrying out a certain activity. For instance, a telephone organization could be losing oodles of money through vandals who are stealing cables and booths. This heinous work is definitely interrupting the operations of the company and even affection its various publics. Using the media, the public relations office of the company can come up with a message soliciting help from the public to stop the vandalism. This message could consist of a passionate appeal to the public to forward any such vandals, with a promise of a reward and protection. The message could also outline the effects of vandalism to the public at large, one of which is the interruption of communication. In sum, a campaign message is a subset of a strategic message. This is due to the fact that its composition is made up of specific ideas. To add on that, it has a definite time limit or in other words, a particular practical result, which usually is a measurable outcome. A campaign message often results in legislations to curb a vice or legalize an idea. (51) Through the interactions between an organization and the media, the public relation facilitates a central part in presenting words and images to society which in turn shapes perceptions. Due to that, one fact that should be taken into account during the development of the message it is important that the public relations practitioner be in the know of how news is manufactured. He /she must be conversant with the qualities that add up to a news story: press men won’t get interested with a story that contains no news. These qualities include prominence, proximity, timeliness, impact, conflict, novelty, money and human interest. These news values frame an event and render it comprehensible to the public in terms of ideological system. They form the basis on which reporters use to select what makes news or not. ( Johnston, Media Relations, 29) After developing the message, the next stage is reaching out to the media which will in turn pass it over to the other publics. One way this is done is through press releases. Brad argues that press release is the fundamental tool in public relations. One of the benefits of press releases is that they form short, clear, historical records and policy positions, announcements and events of an organization. The sole goal of a press release is to convince journalists to do a story from its contents. Previously the main audience of press releases was the journalists. But technology, particularly the use of the website has nowadays expanded audiences of press release beyond journalists. In order to quickly get the attention of journalists the press release precisely proves that it’s worth their pursuit. In this case, the wording of the headline and the intro are of utmost importance. (25) The other ways through which the message can be sent out to the publics is through letters to the editor in newspapers and magazines, op-eds, advertorials or press conferences. In this discuss, we won’t focus on them for they in essence seem to play a peripheral role as the modes of communication in media relations. The successful development of the message is the threshold of successful communication. Nonetheless, far from creating a punchy message that is acceptable with the media and sending it out, it advantageous for the public relations practitioner to have an in-depth knowledge about the media industry itself. Contrary to what it seems, the news media isn’t only made up of one established conglomerate. It is rather made up of a range of different elements, and within them are many individual workers who work as independent thinkers. Thus, the news media should be considered in the context of individual news worker. This will enable a public relations practitioner to adequately developing and enhancing professional relationships with media practitioners. ( Johnston, Media Relations 42) Getting to know press men as individuals does create a fertile ground for the prosperity of media relations. For one, once a cordial relationship is established between the two, a public relation practitioner will not be trying to reach out to a stranger to get help communicate with the publics of his/her organization. Neither will he/she be having an opportunity to compromise the professionalism of his/her work or that of the press people. He/she will be enjoying an opportunity to be explained to the public through media ‘friends’ who are willing to relay his/her point of view about the product or crisis in question. Another way to enhance a robust media relation in an organization is by creating a clear cut structure of the public relations department. This will involve the job description of each and every personnel in the department. Besides erasing the duplication of duties, such an arrangement grants the onus of communicating to the media to only one person. This helps to improve consistency in the message that is reaching the publics through the media; this personnel is what Brad refers to a principal. He argues that in any public affairs-related operation there should a person who should be the leader and thus the spokes person of the organization. Much of the communication that an organization is responsible for creating will therefore have to flow through him/her. It is recommended that that principal be conversant with almost all the activities of the organization and even know the people in charge at all levels of the organization. (Brad, Media Relations Handbook, 5) Johnston posits that media relations are mostly considered not a complex issue as management; or as urgent an issue as crisis management; neither as personal as community relations nor as specialized as financial relations but rather a ‘soft’ part of public relations. However, since media relations plays a crucial in each of the areas of public relations , it is more useful to regard it as providing important access point and avenues for the industry as a whole. Subsequently, a strong working relationship with the media translates into smoother practices right across the spectrum of public relations activities and functions. The value of media relations can hardly be overlooked. The media have come to define themselves as a site where politics and public life are played out. Due to that any issue that is not validated by the media is considered less important, as not having any significance on the public agenda. The media, therefore, helps to position a person, issue, event or organization within the context of public life. Consequently, the value of media relations lies in tapping the media’s radar and ultimately the media’s agenda. (Jane Johnston, Media Relations: Issues and Strategies, 11)